S2 EP16 | Demystifying Marketing for Indie Films with Expert Jonas Barnes
In this episode of 'Truly Independent,' hosts Darren Smith and Garrett Batty delve into the often overlooked yet critical aspect of filmmaking: marketing. Joined by film industry veteran Jonas Barnes, who transitioned to marketing during the 2023 Hollywood strikes, they explore strategies indie filmmakers can adopt from major studios to ensure their films reach the right audience. Jonas emphasizes the importance of considering marketing from the inception of a project, creating impactful posters early on, and leveraging social media platforms like Reddit, TikTok, and Instagram. The discussion highlights practical steps for building awareness and community, as well as the value of viral events and brand partnerships. Tune in for an insightful conversation that underlines the necessity of marketing in the film business and offers actionable tips for independent filmmakers.
00:00 Unlimited Streaming Options
00:21 Introduction to Truly Independent
00:42 Meet Our Guest: Jonas
01:28 The Importance of Marketing in Indie Films
04:44 Early Marketing Strategies
06:05 Creating Effective Posters
09:19 Building Awareness and Community
20:31 Leveraging Brand Partnerships
24:10 Marketing Strategies for Indie Filmmakers
25:02 The Importance of Viral Events
26:12 Creating Marketable Moments in Films
28:41 The Role of a Film Marketer
31:51 Building an Audience Early
32:23 Where to Find Jonas Barnes
34:38 Current Projects and Future Plans
41:41 Using Weekly Highlights for Marketing
44:50 Final Thoughts and Farewell
